About Us
Founder-led, council-backed. Development, design, operations, finance and culture under one practice — turning brands into culture.
Leadership & Advisory Council
Concept Architecture, Experience & Culture
Founder & Managing Principal
A decade shaping guest experiences and cultural programming across boutique hospitality, luxury real estate, and premier electronic music platforms. Conceived and directs Affinity’s practice across the Americas and Europe with a single mandate: turning brands into culture.
Global Development & Pre-Opening
Managing Director of Development, Scorpios Hospitality · Founder, Holt Hospitality Consulting
Global hospitality development, hotel management agreements and pre-opening — the commercial and operational foundation every concept is built on.
Strategy, Finance & AI
ICAEW Fellow Chartered Accountant
Thirteen years advising the C-suite, including a decade with investment-banking businesses such as Goldman Sachs, Deutsche Bank and JP Morgan. Has built, operated and invested in businesses in real estate and hospitality, and now builds AI systems around real executive workflows.
Spatial Design & Brand Architecture
Founder & Creative Director, Collab-Oh!
A multidisciplinary creative director working across architecture, interior hospitality design and brand strategy.
Operations & Hospitality Management
Operations Manager, New York
Operations leadership for New York hospitality brands including Flyfish Club and Little Maven Restaurant.
Cultural Programming & Nightlife
Nightlife & Programming Manager, New York
Seven years with Soho House & Co, shaping nightlife, programming and member community.
We take on a small number of projects at a time.